Oliver Roup's Resume

Oliver Roup <oroup@oroup.com> — San Francisco CA
Experience
2023 –	Cloudflare	San Francisco, CA
2023 –	VP of Product, Platform. Managing a team of 15 product managers with ownership of enterprise readiness, data infrastructure, APIs, SDKs, adoption and billing in pursuit of serving the enterprise and $5B in revenue.
2020 – 2022	Instacart	San Francisco, CA
2020 – 2022	VP of Product, Enterprise. Owned Enterprise products through transition to retailer-enablement. Drove multiple products line representing billions in revenue and a significant fraction of gross profit for the entire company. Complete rebuild of product team. Moved retailer net promoter score +20 and team health score +45%. Executive sponsor of successful FoodStorm acquisition. Delivered 100% of OKRs and retained entire team through target period. Delivered numerous high-stakes platform and customer launches for key partners like Costco, Wegmans, Kroger, and Publix.
2018 – 2020	Sovrn (Acquirer of VigLink)	San Francisco, CA
2018 – 2020	Head of Product Strategy. Integrated VigLink, outperforming pre-acquisition targets. Applied data from commerce into the display ecosystem driving micro-bidding and data profiling. Developed sales automation to lower CAC. Reported to CEO Walter Knapp.
2009 – 2018	VigLink (Acquired by Sovrn)	San Francisco, CA
2009 – 2018	Sole Founder / CEO. Invented and delivered a set of "supply-side" tools enabling mainstream web publishers to participate in affiliate commerce revenue utilizing display advertising techniques incuding realtime bidding and modelling historical behavior. At sale, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue. Built a proprietary network of 2 million publishers including Yahoo, Microsoft, Mozilla, Dotdash Meredith and Vertical Scope. Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others. Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others. Recruited and hired more than 100 candidates and acquired 3 competitors: Driving Revenue, LinkSmart and Prosperent. Raised capital: Emergence Capital (Kevin Spain), First Round Capital (Josh Kopelman), Google Ventures (Rich Miner & Tyson Clark), RRE (Will Porteous & Eric Wiesen) and others including Reid Hoffman and Deep Nishar investing personally.
2003 – 2007	Microsoft	Redmond, WA
2003 – 2007	PGPM (Product Director). Founded and shipped the Xbox Media Store. Owned Music, Radio & others. Recruited by Hadi Partovi.
2002 – 2003	Vulcan	Seattle, WA
2002 – 2003	Research Program Manager. AI Research and venture diligence for Microsoft co-founder Paul Allen. Featured at DARPA RKF.
2000 – 2002	Echo Networks	San Francisco, CA
2000 – 2002	Director of Advanced Technology. Sole product manager and core engineer for award-winning online radio product.
Education
2007 – 2009	Harvard Business School (HBS)	Boston, MA
2007 – 2009	Master of Business Administration. Winner John H. McArthur Canadian Fellowship. 2^nd place VCIC competition.
1994 – 1999	Massachusetts Institute of Technology (MIT)	Cambridge, MA
1994 – 1999	Master of Engineering and Bachelor of Science in Computer Science. Hive founder at MIT Media Lab. Director of Nightline.
Professional associations, consulting and internships
2023 –	CEO & Executive Coach	San Francisco, CA
2023 –	Lifetime Trusted Advisor to CEOs, execs, & venture capitalists drawing on my counseling experience and focused on inner game.
2020	First Round Capital	San Francisco, CA
2020	Angel Track. A community of operators and founders developing their skills as early-stage investors. Sponsored by Josh Kopelman.
2010 – 2024	YPO, Golden Gate (Formerly Young Presidents' Organization)	San Francisco, CA
2010 – 2024	Member, Moderator. YPO is a global leadership community of chief executives with members in more than 130 countries.
2012 – 2016	Performance Marketing Association	Camarillo, CA
2012 – 2016	Board of Directors. Twice-elected board member. Founded publisher recruitment council. Retired by term limit.
2008 – 2009	Founders Fund	San Francisco, CA
2008 – 2009	Associate. First intern. Member of SpaceX deal team. Sourced a deal through Series A. Reported to Justin Fishner-Wolfson.
2007	British Broadcasting Corporation	London, UK
2007	Consulting Architect. Contract work resetting iPlayer, a 5-year, 200-person effort. Reported to Executive Director Erik Huggers.
Technical Skills and Patents
	Inventor of multiple patents. Hands-on technologist with expertise in B2B SaaS, Cybersecurity, e-Commerce, Adtech and Media.
Personal
	Former national champion rower, sailing race coach, avid cyclist and registered yoga teacher. Travel to over 50 countries.